Having a suspended account is one of the biggest fears of Amazon shopkeepers. After all, in addition to not selling your products on the platform, the balance of sales you’ve already made will be blocked for about 90 days.
It’s absurd, I know! And to help you escape this inconvenience, I decided to gather some of the main reasons leading to the suspension of the Amazon account. In this post, we will discuss why your account is suspended and what to do next when you fall victim and need an Amazon suspension appeal.
Why Was My Amazon Account Suspended?
Several reasons can lead to the suspension of your Amazon account. It is essential to read the rules established in the terms and conditions of the platform to get to know them all! But I already advance that some of the most common reasons are:
Access Your Account From Different Devices
If the account is accessed from different devices very often, Amazon may understand that the account is being hacked. In this case, the platform’s security system is triggered, and your account will be suspended to protect your data.
It is an important and useful measure if, in fact, the account is being attacked by criminals. However, when the seller himself is accessing the account from different locations, the suspension ends up causing a headache.
Sell Unauthorized Products
Amazon does not allow the sale of certain products, either because they violate the law or because they go against the company’s internal policies. There is a long list of products that you cannot sell on the platform. This list includes:
- guns and explosives
- drugs and illicit substances
- live animals
- tobacco or any product containing tobacco
- used tires
- cosmetics that are not registered with the Health Regulatory Body
- products that need a prescription, supervision, or medical advice for use
- expired products
Anyway, these are just a few examples. It is extremely important that the retailer reads the complete list and avoids advertising prohibited products so as not to lose count.
Creating Ads That Infringe on Other People’s Copyrights
Amazon is concerned about protecting the intellectual property rights of others. For this reason, it is prohibited to advertise counterfeit or pirated products or create advertisements with content that violates the rights of third parties.
In addition, it is important to note that some brands only allow partner companies to sell their products. So, in these cases, even if the product is original, you will need brand authorization to resell the items on Amazon. Otherwise, some consumer or the company that owns the rights can denounce you, and you will end up losing your account.
Have Multiple Accounts
In general, Amazon does not allow the same person to have multiple seller accounts. The only exception is if you prove there is a “legitimate business need.” For example, if you have a jewelry store on the platform and you want to open a new store with another name and CNPJ, to sell food. In this case, it is possible to have more than one account.
Anyway, remember that if the marketplace identifies that the seller has more than one account but understands that there is no commercial need, all accounts can be deactivated.
Not Paying Attention to Amazon Seller Performance Metrics
To ensure a minimum quality standard among sellers, Amazon determines a series of performance metrics.
This includes, for example:
- Pre-fulfillment Cancellation Rate: You canceled these orders in the last 7 days. This rate cannot be above 2.5%.
- Late Shipment Index: This shows Amazon and the customer whether you tend to be late with orders. The seller can have a maximum of 4% late shipments in the last 30 days.
- On-Time Delivery Rate: Represents products delivered from the date you estimated. Ideally, the account should always be above 97%, among others.
But calm down! If you exceed one or another limit established by the platform, it will not suspend you immediately. Generally, the seller first receives warnings that his account is at risk. However, your account may be suspended if you do nothing to improve performance.
My Amazon Account Was Wrongfully Suspended; Now What?
When a seller account is suspended, the first step is to find out the reason for the suspension. It is worth mentioning that, when informing about the account suspension, Amazon sends an automated email that does not clearly explain the reason for the punishment.
The platform leaves the seller with the responsibility of analyzing his account and trying to find out what he had done wrong. After reviewing it, you can send an email with the answer. If you understand the reason for the punishment and believe it is unfair, explain that your account follows the terms and conditions of the platform and, if possible, provide evidence that there are no irregularities.
Now, if you analyzed the account and couldn’t understand what led to the suspension, ask the company the exact reason and what specific rule you violated. However, be aware that you will likely receive another automated message from the platform and cannot recover your account.
By the way, Amazon may take a long time to answer your email, leaving you in the lurch for days. In any of these scenarios, it is best to seek the help of an Amazon consulting specialist, as you will probably have to write an Amazon plan of action to recover the account.
You must meet the right expert for Amazon seller help to regain your account. An expert knows how to lunch an Amazon plan of action that will recover your account quickly. So, contact Mari Marketing if you need an expert to help you carry out your Amazon suspension appeal today.